SHORTER: WORK BETTER, SMART and LESS– HERE’S HOW is now out in the United States. Get your copy now!

It’s always exciting to have a book out, in part because I learn new things every time I do a release and support a book.

In fact, as I explain in the video below– recorded, appropriately, during a podcast interview I did when I was in England a couple weeks ago– I started thinking about SHORTER when I was promoting my last book, REST.

It’s easy to think of book promotion as something completely separate from, and inferior to, writing and the work of being an author– as something you have to do for The Man, and that you wouldn’t do if you were In It For The Art. But I’ve found that the craft of engaging with audiences, doing interviews, etc. is actually pretty stimulating, and worth taking seriously.