So apparently nap cafes are now a thing in Korea.

Mr. Healing, a “healing” cafe franchise, has opened 47 branches in just two years. Three more are set to open by early May.

“The customers vary from people who come alone to couples, friends, families, travellers — simply anyone who needs a break in their life,” said Park Hye-sun, manager of Mr. Healing in Myeong-dong, central Seoul.

The coffee store devotes half of its 115-square-meter space to a healing room. Customers who purchase beverages can nestle in big massage chairs and relax for up to 50 minutes.

Within Korea, it’s part of something called the “fast healing” movement (which sounds largely like a marketing term), but it’s getting exported. According to the Hindustan Times, Koreans are on the leading edge of a cultural trend across Asia (as they so often are), and in Tokyo and London there are pop-up nap cafes (one was cosponsored by food giant Nestlé and bedding company Caspar).

Even Korean movie theaters are getting into the business:

CGV, Korea’s biggest cinema chain, has also jumped on the bandwagon. In March, the chain began offering a siesta service. During lunchtime, customers can lay on a fully reclining chair in its premium theaters listening to the sounds of nature, with a cup of tea and blanket.