Brands Engaged has a short piece about J. Walter Thompson's top trends for 2014:

This year looks set to see a lot of push and pull between consumers and technology. Consumers want products at the tap of an app, but don’t want to be tracked. Consumers want some independence from devices, but don’t want to lose touch, says JWTIntelligence. “We often think of technologies as alienating, but some of the best times of our lives happen aided by machines. … The rage against the machine is really a rage against badly imagined machines,” says futurist Alex Pang at the Trends Salon at JWT New York.

But new technologies may help us learn to use our minds more effectively, with marketers able to tap into ‘brain-sending’ devices to help those consumers interested in ‘mindful living’ – an escape from the noise of our tech-immersed culture.