The Guardian's Oliver Burkeman notes that a recent Symantec report estimates that less than half of email sent is now spam– hooray!– but sees a downside:

As “classic” spam has declined, it’s become clear that the internet in general – indeed, life in general – has become an awful lot spammier. Partly, this is simply because spammers have found ways to spam that don’t involve email, using texts, Twitter, Gchat and so on. But there’s a deeper point here, too….

If spamming is about abusing the resource of other people’s attention, the ethos of spam is everywhere: in clickbait headlines that promise far more than they deliver; in tweets that exploit the “curiosity gap” by tantalizingly omitting key information; in the daily email I now receive… from a clothing store where I once bought one shirt.