My latest article about the 4-day week is now out on the TED Ideas Web site.

In recent decades, globalization, outsourcing, automation, digitization and, most recently, the rise of the gig economy have created an economy in which we are encouraged, or required, to work ever-longer hours in the name of “doing what you love,” bringing your whole self to work or avoiding redundancy.

But one of the most important lessons companies that adopt four-day weeks can teach us is that — with the right incentives and culture — workplaces can replace the worship of destructive creativity with a vision of sustainable creativity, in which work and life are better balanced, rest fuels creativity, and companies tap into employees’ passions. The four-day week is within our grasp. We just need to see it, and be bold enough to seize it.

And if you think the 4-day week is all over the news, you’re right, it is. I was on the radio and TV yesterday, another radio appearance on Tuesday, and have several podcast recordings set up for next week. The fun never stops (I hope).